Job Objective: To provide leadership and direction in creating comprehensive communication and marketing strategies that advance the City of Little Rock’s visions, goals, and message.
Provides leadership, direction, and oversight on strategic communications planning, marketing, media, public relations, issues management and social media. Develops or ensures the development of communication materials, including brochures, flyer’s, press releases, public service announcements, information pamphlets, media announcements, public presentation materials, speeches, award submissions, and other promotional/public information materials needed to inform members of the public and to present the position and views of City management, Mayor, and Board of Directors; ensures distribution of produced materials. Oversees response to media inquiries; ensures that the City’s response meets deadlines and established practices and reflects the City’s policy positions and practices. Develops and directs a comprehensive marketing strategy for the City of Little Rock including monitoring of messages and communications to ensure consistent application of market and brand integrity throughout the organization. Plans and directs the City’s social media components; develops strategies for positioning the city and its services on-line through marketing, social media sites and other web tools. Directs interpretation and analysis of internal and external marketing information and determines that data presented is accurate and properly reflected. Develops, implements and evaluates measurable goals, policies, and action plans which support the City’s mission, philosophy and strategic plan. Determines the best method and media suitable to properly inform concerned and affected citizens, and to promote awareness and understanding of City accomplishments, activities, programs and services. Researches materials, conducts studies and surveys to obtain information required for action by the City; prepares or ensures preparation and approval of responses to public inquiries, media and requests; coordinates and ensures appropriate responses to requests for documents and information for Mayor and Board of Directors’ action requests and inquiries; prepares reports; makes recommendations. Counsels the City Manager, Mayor, and Board of Directors concerning public relations aspects of policies, practices, procedures, programs, and actions; consults with management on problems affecting organization communications and in formulating policies which will strengthen community relations. Makes public presentations to the Board, staff committees, and various organizations on City-related issues, activities, and programs. Oversees the work of LRTV, the City’s government access cable channel, and all video production directed toward general or targeted publics. Plans and directs the work activities and monitors performance of Public Relations Manager and Video Production Technicians. Prepares tentative annual budget figures for the Division; monitors the budget to ensure budgeted amounts are not exceeded. Directs and coordinates special events and projects as assigned by the City Manager, Mayor, and Board of Directors. Participates in various activities and committees as assigned. Photographs various City events as requested. Establishes and maintains hard copy and computer files and records. Operates a computer with desktop publishing, graphics, spreadsheet, and word processing software. Operates a City pool automobile in the performance of essential job functions.
SUPERVISORY RESPONSIBILITIES: LRTV Coordinator.
Minimum Qualifications and Additional Requirements:
These knowledge, skills, and abilities are usually, although not always, acquired through completion of a Bachelor’s degree in Communication, Marketing, Public Relations, Public Affairs, Journalism or a related field; four (4) years of professional-level experience in communications, journalism, public relations or related areas; one (1) year of personal computer experience; two (2) years of experience supervising professional and technical level employees. Equivalent combinations of education and experience will be considered.
Additional Requirement: Must be available to work evenings, weekends, and holidays.
Disclaimer: This document does not create an employment contract, implied or otherwise.
ONLY On-Line Applications Accepted.
Application and Supplemental Questions required by Closing Date.
Applicable experience must be included in the on-line application/electronic work history. Please do not leave the work history section of the application “blank” or with a “see resume” statement. Failure to follow these instructions may result in the rejection of your application documents.
Applicants are responsible for the accuracy of their contact information and keeping informed of their application status. Applicants are responsible for completing all selection components (ie., supplemental questions, written exams, performance/practical exams) as required by the job posting. [When possible, tentative exam dates, etc. will be listed on the job posting so that applicants can make timely inquiries.]
Applicants may check the status of their application for any position by periodically logging into their applicant account at http://www.LRjobs.net; therefore, applicants should keep their Username and Password available for this purpose. Applicants may call the Human Resource office (501) 371-4590 to check their status if they are having computer difficulties.