Arvest Bank Seeks Marketing Manager

Arvest-Bank-logo

The Marketing Manager provides leadership for advertising, public relations, marketing promotions, and associate sales motivation activities. The incumbent develops and executes marketing campaigns for local banks, including community banks and lines of business. The incumbent also supports various lines of business with all types of media including in-branch material and various forms of external advertising.

ESSENTIAL DUTIES AND RESPONSIBILITIES may include the following. Other duties may be assigned.

    1. Manage, implement and supervise all local bank media and non-media advertising, publicity and public relations to assure that maximum advertising exposure is gained by the local bank within budgeted expenditures. Leverage direct mail, mass media, public relations events, media releases, digital campaigns, trade shows and expos.

 

    1. Prepare annual marketing budget for Sales Manager approval. Review the accuracy of marketing general ledgers to manage marketing expenditures within annual marketing budget.

 

    1. Manage the advertising process by coordinating with Centralized Advertising, Digital & Electronic Marketing and public relations/advertising firms. Maintain graphics standards for the local bank.  Coordinate media purchases to support marketing plans.

 

    1. Develop and produce news releases, which may be in conjunction with PR firms.

 

    1. Handle all charitable contributions made through the local bank and the Walton Family Foundation.  Prepare and maintain thorough tracking & reporting for CRA donations, including all required documentation and/or information.

 

    1. Apply sound compliance practices to ensure all compliance requirements are achieved for all marketing materials produced locally or through Centralized Advertising, Digital and Electronic Marketing.

 

    1. Evaluate the local bank’s relevant market area and position; recommend to local bank management the best course of action for capturing available profitable business for each community served by the local bank. Develop and execute marketing plans at the local bank and community bank levels.

 

    1. Assist in the execution of short and long-range product sales and service campaigns to maintain continued market penetration of loans, deposits, accounts, and other targeted end results.

 

    1. Compare Arvest rates and product features to other banks in the market area. Use data from Arvest Database Marketing to evaluate local bank’s position in the market.

 

    1. Manage the purchasing, inventory, and distribution of premium/specialty items.

 

    1. Understand and comply with bank policy, laws, regulations, and the bank’s BSA/AML Program, as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity.

TEAM ACCOUNTABILITIES:

    • Cross-sell other services of the bank.

 

    • Support and uphold the Arvest Mission Statement.

 

    • Uphold the Arvest Code of Ethics and ensure that confidential information is safeguarded.

 

    • Maintain a high level of cooperation and rapport with all associates in order to ensure accurate and efficient operations and service.

 

    • Formulate and communicate new ideas and suggestions that will improve profitability and efficiency for the bank’s overall operation.

 

    • Foster and promote the proper bank image at all times.

 

    • Maintain involvement in community affairs to foster and promote the proper bank image at all times.

SUPERVISORY RESPONSIBILITIES:

May directly supervise Marketing Specialist(s) and/or Assistant(s). Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.  Ensure direct reports have completed required compliance training and are adhering to all internal procedures and controls as it relates to bank policy, laws, regulations and Arvest’s BSA/AML Program. Responsibilities include interviewing, hiring, appraising performance, rewarding, and disciplining associates.  The incumbent has the authority and the appropriate influence to make recommendations regarding hiring, firing, advancement, promotion, or any other change of status of other associates within the guidelines of the bank’s procedures and guidelines for such change of status events.  The incumbent provides training, planning, assigning, and directing work assignments and schedules; addressing complaints and resolving problems.

To view this opening, click on the link below.

View Opening

Sincerely,
Arvest Bank

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